Welcome! This blog post, which I’ve been waiting a long time to write, is the official “Hello, World” of Reify, the new company I recently founded with my friend, mentor, and now partner Brian Doll. Reify is a sales and marketing consultancy designed to work with companies whose primary audience is very familiar to us: developers.
I’ve spent the last two and a half months immersed in an experiment that occurred to me as I was winding down my full-time involvement with Code Climate, the company where I first really got interested in the “business” side of software. The idea was to combine my unique experiences as a developer, a salesperson, a marketer, and evangelist to provide a service that is both unique and sorely needed at many early stage B2B SaaS startups: marketing and sales aimed at the developer market.
Brian was one of the first people I reached out to when I started out with this experiment, and he was immediately encouraging. I had many other early boosters, too many to name, but Brian stood out because he immediately saw the full potential. Beyond his normal enthusiasm, he was hooked: we discussed a partnership.
And now here we are — the company that was very briefly known as Computer Modern will go back into the drawer, to be used some other time. Together as Reify, Brian and I are now working with a handful of clients who make all kinds of different products and we’d love to work with you, too!
Follow us here for our thoughts on the business side of software, and news about product offerings. Say hello if you’d like to see how we can work together: firstname.lastname@example.org