We help companies market and sell more software.
Reify is Michael Bernstein and Brian Doll. We’ve built, purchased, marketed, and sold software at companies like GitHub, New Relic, and Code Climate — that's how we know it. Reify clients span from bootstrapped startups to B-round companies and beyond and we learn from every engagement.
Frameworks and research, not buzzwords and bullshit. Our repeatable processes help companies clarify goals, understand their audience, develop optimal pricing and packaging, and grow in the right direction.
Our creative and human approach cuts through the noise and connects with customers. This is because we have an authentic, human-centric approach to marketing for technical people.
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Why Marketing Matters
Why Marketing Doesn’t Work
Our 2017 Report
Developing Your Pricing Strategy
The “Closing Big Deals” Starter Pack
Hacker News doesn’t pay the bills