‪Land and Expand Strategies at GitHub and New Relic

by Brian Doll on February 09, 2017

I gave a talk recently at Heavybit recapping some thoughts on land-and-expand marketing strategies from my time at GitHub and New Relic.

There’s a little bit of everything in here — messaging, pricing, collateral, process, marketing/sales alignment, and some good stories all focused on selling up within an organization.

Click here to watch