How to spend money on Marketing

by Michael Bernstein on April 03, 2018

One consistent takeaway from industry-sweeping surveys of how software companies operate is that faster growing companies spend more money on sales and marketing than slower growing companies. This is something that most founders we talk to at Reify have internalized: they know that in order to make more money, they have to spend more money.

So if the problem isn’t a lack of information, what is it? Most founders would say that it’s even simpler than that — it’s a lack of money. You can’t spend money that you don’t have, or more precisely, you won’t spend money that you don’t want to spend, or to put an even finer point on it you just aren’t going to spend money on marketing because it’s much easier to see the impact of an engineering hire and that’s what you’re used to.

Fortunately, we have a solution for founders, executives, and good storytellers at software companies who want to spend money on marketing but don’t think that they have the money to spend — spend time instead.

The best way to convince yourself to take the function of Marketing seriously in your organization is to get a little bit of a taste for what successful marketing feels like, and the impact that it can have on your bottom line.

Just so we can avoid being accused of thought-lording you into spending more money on Marketing without giving you any constructive ideas, here are three ways you can spend some time and not any money* on marketing to make it way more likely that you’ll spend more money and less time on marketing in the future:

*Yes, we know that your time is money. We’re trying to trick you. We really hope it works.

Isn’t this kind of self-serving of you?

Maybe a little, but isn’t all good marketing? Seriously though, we’ve been beating this drum for a long time — things will get better for everyone if technical problem solvers and business problem solvers cooperate earlier on in the lifecycle of startups. More thinking and spending up front on marketing means less burn out, clearer messaging, and less bullshit.

Besides, we’re not the only ones — the market is telling you to spend more on marketing, sales, and distribution if you want to make a bigger impact with your software company. We’re just here to tell you how, and t to assure you that it’s easier than you think.

Curious to hear more? Shoot us an email and we’ll give you a free 15 minute consultation to answer your questions.